We're creating the first health system financially aligned with your health—not your sickness.
Your last physical: "Everything looks normal." But you don't feel normal. Your sleep is off, energy crashes every afternoon, and you're tracking more health data than your doctor has ever seen—yet none of it makes it into your care.
Meanwhile, you're generating a constant stream of health signals: Oura Ring sleep scores, workout recovery metrics, stress patterns. It's puzzle pieces with no picture. Unlike your credit report, there's no single source pulling it all together to show what's actually happening with your health.
The result? You're stuck playing health whack-a-mole with generic ranges that miss your personal risk. Your doctor waits for you to get sick. Your insurance pays for disease management, not prevention. And you're left doing DIY health optimization with expensive tests, months of paperwork fights, and contradictory advice from Instagram.
The current system wasn't designed for prevention. $4.8T spent in 2023, heading to $7.7T by 2032—massive spending with worsening outcomes because the economic model rewards treating disease, not preventing it.
Traditional healthcare is reactive—something you access only when something goes wrong. Built around snapshot encounters: a once-a-year physical, an ER visit, a lab result that arrives long after it could've made a difference.
The future we're building is continuous. Just like catching up with a friend over coffee, interfacing with your health should be frequent and enjoyable. Whether that means chatting with an AI clinician, messaging a health coach, or having a quick check-in with a provider, care should feel welcoming, personal, and part of everyday life.
We're moving from annual to everyday. From isolated snapshots to a complete, real-time health picture. From a system that waits for failure to one that optimizes for wellbeing.
Not a check-up. A rhythm.
Spot problems before they exist: 100+ biomarkers with ranges tuned to your DNA. Let's personalize "normal"—your genetics set your personal targets, not population averages that miss both your risks and opportunities. When something shifts, we analyze your recent habits, medications, and lifestyle context to surface likely contributors and actionable next steps.
A care team that already knows you: 3-layer integrated care—24/7 AI chat, health coaches, doctors—all working from your comprehensive health record. Finally, a care team who takes you seriously—all the data you've been collecting, the patterns you've noticed, the optimization you've been pursuing.
All-in health, one clear price: Comprehensive testing and care included in your annual membership. Fair pricing on additional tests. No insurance games, ever.
Your health graph becomes your digital twin—bringing your biology online in a format you control. This living blueprint evolves with every interaction, creating the health infrastructure for truly personalized prevention.
Four forces are converging to make this inevitable: